Israel's Global Image Crisis

The Bar Ilan Center for International Communication along with

The USC Center on Public Diplomacy

are proud to present an international conference:

 

Israel's Global Image Crisis:

Public Diplomacy and Communication Strategies

 

April 4 & 5, 2011

 

Nanotechnology Building (206) •  C50 Auditorium •  Bar Ilan University Campus

 

Monday April 4, 2011 - Panels

 

9:00 Welcome

 

9:30 Opening Remarks
Prof. Miri Faust - Vice Rector, Bar - Ilan University
Prof. Zmira Mevarech - Dean, Faculty of Social Sciences, Bar - Ilan University

Prof. Philip Seib - Director, Center on Public Diplomacy, University of Southern California

Prof. Eytan Gilboa - Director, Center for International Communication, Bar - Ilan University

 

9:45 - 11:15 Panel 1 - Soft Power & Hard Power: Finding a Middle Ground

Moderator: Dr. Alon Liel - Former Director General, Foreign Ministry; Lecturer, Hebrew University, IDC
Prof. Nicholas Cull - Director, Masters Program in Public Diplomacy, University of Southern California
Mr. Yarden Vatikai - Director, Communication Office, Office of the Prime Minister
Mr. Yigal Caspi - Deputy Director, Communications and Public Diplomacy, Ministry of Foreign Affairs
Col. (res.) Miri Eisen - Former Foreign Media Advisor to the Prime Minister

11:15 - 11:30 Break

 

11:30 - 13:00 Panel 2 - International Broadcasting:  Challenges & Benefits

Moderator: Mr. Yaakov Ahimeir, Editor and Commentator, Channel 1, IBA
Prof. Philip Seib - Director, Center on Public Diplomacy, University of Southern California
Ms. Melanie Phillips - Daily Mail, London

Mr Ron Ben - Yishai - Journalist, Yediot Ahronot and Ynet
Mr. Oren Helman - Director, Government Press Office
Mr. Danny Seaman - Deputy Director of Public Diplomacy, Ministry of Public Diplomacy and Diaspora Affairs

13:00 - 14:00 Lunch

 

14:00 - 15:30 Panel 3 - NGOs and Public Diplomacy

Moderator: Dr. Michael Ehrlich - Department of Middle Eastern Studies, Bar - Ilan University
Prof. Gerald Steinberg -President, NGO Monitor
Mr. Joe Hyams - CEO, Honest Reporting
Mr. Michael Dixon - Director, StandWithUs
Mr. Stuart Palmer - Chairman, Hasbara Coalition
 
15:30 - 15:45 Break

 

15:45 - 17:15 Panel 4 - Public Diplomacy and the Private Sector

Moderator: Mr. Daniel Zimet - CEO, Zimet - Marketing Communication
Mr. Oded Hermoni - Head, Israeli High Tech Industry Association
Mr. Dan Catarivas - Manufacturers Association in Israel
Mr. Shmuel Ben-Tovim - Ben-Tovim Consultants LTD
Mr. Rami Hessman - Arison School of Business, IDC

 




Tuesday April 5, 2011 - Workshops

 

9:00 Welcome

 

9:30 - 11:15 Workshop 1 - Messaging

Moderator: Dr. Ra'anan Gissin - Former Senior Media Advisor to the Prime Minister  
Mr. Shai Attias - Director, Department of Public Diplomacy, Ministry of Public Diplomacy and Diaspora Affairs
Mr. Boaz Bismuth - Journalist, Israel Ha'yom; Former Israeli Ambassador to Mauritania
Mr. Adi Schwartz - Journalist
Dr. Mordechai Kedar - Department of Arabic, Bar-Ilan University
 

11:15 - 11:30 Break

 

11:30 - 13:15 Workshops 2 & 3 (simultaneous)

    

Workshop 2 - Cyber Public Diplomacy              

Moderator: Prof. Samuel Lehman-Wilzig - Center for International Communications, Bar-Ilan University
Prof. Philip Seib - Director, Center on Public Diplomacy, University of Southern California

Lt. Aliza Landes - Head, New Media Unit, IDF Spokesperson
Dr. Eitan Eliram - Director, New Media, Communication Department, Office of the Prime Minister

Dr. Noam Lemelshtrich Latar - Dean, Sammy Ofer School of Communications, IDC
 

Workshop 3 - Cultural Diplomacy

Moderator: Mrs. Dorona Ben Dor, Theatre Director and Editor
Prof. Nicholas Cull - Director, Masters Program in Public Diplomacy, University of Southern California
Ms. Nava Semel - Author and Playwright
Mr. Katriel Shchori - CEO, Israeli Film Fund

Mr. Avi Shoshani - Secretary General, Israel Philharmonic Orchestra
Mr. Adi Ness - Photographer, Artist
Mr. Alon Bar - Director, Department of Cultural and Scientific Affairs, Ministry of Foreign Affairs

13:15 - 14:45 Lunch

 

14:45 - 16:30 Workshop 4 - Branding

Moderator: Prof. Eytan Gilboa - Director, Center for International Communication, Bar - Ilan University
Brigadier General Avi Benayahu - IDF Spokesperson
Prof. Nicholas Cull - Director, Masters Program in Public Diplomacy, University of Southern California
Dr. Emmanuel Navon - Strategic Consultant; Lecturer of international relations, Tel Aviv University
Dr. Eli Avraham - Department of Communication, University of Haifa
Mr. Daniel Zimet - CEO, Zimet - Marketing Communication
Attorney Irit Kohn - President, International Association of Jewish Lawyers and Jurists
 
16:30 Closing Remarks

Mr. Yossi Kuperwasser, Director General, Ministry of Strategic Affairs

 

 

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